Digital Marketing Professional Certificate
At a Glance
In our Digital Marketing Professional workforce training program, discover what social media platforms work best for your business’s marketing strategy. In-depth coursework can be completed entirely online.
Approx. Number of Hours/Months:
48 hours/3 – 4 months
Program Cost:**
$999
Est. Hourly Wage:*
$66 per hour depending on other education, degree and experience
Min. Occupational Requirements:
High school diploma or GED®; some occupations may require Associate’s or Bachelor’s degree.
Digital and Social Media Professional Job Overview
The field of digital marketing is expanding rapidly, and companies are adopting digital strategies requiring specialists to manage their online presence. Entry-level roles include content writers, SEO specialists, social media coordinators, email marketing associates and more. Companies value creativity, drive and interpersonal skills over industry experience. Enrolling in relevant courses and developing complementary skills can enhance your prospects. Digital marketing offers stability, creativity and competitive pay for entry-level professionals making it an exciting industry with ample opportunities for growth and learning.
Financial Assistance
Licensure/certification earned
None
Curriculum
View all current course offerings. Not all courses are offered within every term schedule.
Unlock your digital potential and dive into the world of digital marketing channels, strategy and planning. Learn to develop digital marketing goals, identify target audiences, select appropriate channels, create a robust digital marketing plan, and understand the critical role of branding. Ideal for aspiring digital marketers or those eager to leverage the power of social media marketing. Students are asked have access to a Social Media Business page (Facebook, Instagram, or LinkedIn recommended).
Build on foundational knowledge in this second course in digital marketing. Focus on digital marketing strategies and content creation. Learn to create and implement a content calendar using relevant and effective tactics. Gain hands-on experience crafting and implementing digital marketing campaigns, including both written and visual content. Upon completion, students will have the skills needed to develop and perform successful digital marketing campaigns. Prerequisite: Digital Marketing Planning and Strategizing.
Unleash data-driven insights in this final course in digital marketing. Master the art of using analytics to improve your marketing efforts. Topics include setting clear objectives, selecting key performance indicators (KPIs), and analyzing data from published content. Discover how to boost marketing effectiveness based on ROI, engagement and conversions. Prerequisite: Digital Marketing Content Creation and Tactics
Additional Information & Program Requirements
All classes are held remotely and access to a computer with reliable internet access outside of Carroll is required. Throughout the course instructor support work is required for completion and will necessitate work outside of class time. Access to a Social Media Business page (Facebook, Instagram, or LinkedIn recommended).
Many related occupations such as advertising, promotions, public relations, marketing or public affairs managers may require an Associate’s or Bachelor’s degree for employment.
*Wages are based on data from the U.S. Bureau of Labor Statistics and are estimates only.
Interested in enrolling?
410-386-8100 | cet@carrollcc.edu
**Unless noted, cost does not include any required textbooks and related materials, applicable licensing fees, background check fees, testing fees or prerequisite courses.