MILLER Case Study: Blair Copywriting and Communications, LLC

Sylvia Blair, owner of Blair Copywriting and Communications, LLC, has always been passionate about assisting others in communicating effectively. Based in Carroll County, Maryland, she specializes in crafting books that help business owners share their stories and position themselves as thought leaders. But like many entrepreneurs, Sylvia faced the challenge of defining what truly set her business apart.

The Value of a Unique Voice

Founded in 2017, Blair Copywriting and Communications, LLC draws on Sylvia’s decades of experience in public relations and her academic background, which includes a Bachelor’s degree in English from Loyola College (now Loyola University Maryland) and a Master’s degree in Management from University of Maryland University College (now University of Maryland Global Campus).

“Owning a copywriting business presents challenges and joys,” Sylvia says. “One of the joys is helping people meet their communications goals and bring more attention to their businesses. One of the challenges is finding your unique value in the marketplace.”

That’s when Sylvia discovered Miller: Resources for Entrepreneurs, a service of Carroll Community College. A visit to the College’s website led her to Tom Mazerski, Director of Miller, who proved instrumental in refining her business’s focus to enable it to grow with purpose.

“Tom helped me to better define that unique value which I provide, which has helped me stand apart from my peers,” she explains. Her specialty is ghostwriting books that establish business owners as experts in their fields, while also serving to market their services.

Getting More with Miller

With Miller’s guidance, Sylvia has not only sharpened her brand positioning but also gained useful strategies for generating leads and increasing visibility.

“I am so impressed with Miller’s services,” she says. “I know I can always reach out to them with a question or concern. They provide me with the support that I need.” She is already planning future collaborations with Miller as she strives to stay current in the copywriting field and continues to develop professionally from the valuable insights Miller offers.

Sylvia believes every business owner and nonprofit leader has a powerful story worth telling—and with the support of Miller, she’s helping more clients do just that.

Photos by Kelly Heck Photography