MILLER Case Study: Rudolph Girls Books

Ali King and Nikki Rhodes had switched careers from teaching high school English and early elementary school respectively to launching Rudolph Girls, a bookstore in Westminster, MD, on August 13, 2021.

“We both LOVE to read, and we are both passionate about downtown Westminster and seeing it thrive,” Nikki said. “We saw that there was a need for an indie bookstore in the area. We work hard each day looking for ways to partner with and give back to the community that supports us. That’s what makes us different.”

At first, they connected with others following the same pursuit. “We reached out to dozens of independent bookstores across the country and met with owners virtually, asking tons of questions,” Nikki explained. Using what they learned, they wrote a business plan, developed their brand and began sharing their journey on social media.

“It has definitely been a learning curve,” Nikki continued. “We have had to learn everything from how to build and maintain our inventory to how to use our store’s point of sale system. With each new challenge and roadblock, we lean on each other and reach out to others in order to overcome obstacles.”

Miller played an important role helping the co-owners address obstacles they faced establishing a startup business. They were referred to Miller through the Carroll County Chamber of Commerce, as well as through word of mouth from other small business owners. They were able to meet with Miller’s experts over Zoom, who reviewed their business plan and gave them advice about the loan application process.

“There is so much information out there and so many great people willing to offer advice and support,” Nikki said. “Miller is there to help move you forward.”