Course Abstract Details

CGR-115, Graphic Design 1

Credits: 3

Course Description

CGR-115, Graphic Design 1, will focus on the production of print-based publications. Emphasis is given to the unification of brand strategies. Students will learn to assess the goals, initiatives, missions, and values of a client and communicate the essence of their business visually through typography, color, and design. In addition to creating a corporate identity, they will learn to create a complete brand experience. Prerequisite: exemption/completion of READ-A-D, MATH-097, and CGR-105, or permission of the program advisor. Three hours lecture each week. Three credits. Three billable hours. Offered Spring and Fall terms.

Course Objectives and Grading Information

COURSE OBJECTIVES:  In general, this course will include projects, assignments, group work, critiques or other activities as deemed appropriate by the instructor. These will be focused upon the following course objectives and used to assess each student?s successful learning. A performance level of at least 70% is considered the minimum competency level for each of the required course activities. At the end of this course, students will be able to: 

1. Understand what a business identity is and how it differs from a brand strategy. (LG 2) 

2. Recognize the impact of branding in which the client?s visual identity is placed in various environments in ways that communicate the characteristics of the organization. (LG 2) 

3. Create brand unity through repetition of color, layout, font usage, and design elements. (LG 1) 

4. Discover research techniques used by design firms as well as freelance designers. (LG 5) 

5. Understand how written copy helps to further define a brand identity. (LG 2) 

6. Apply basic design principles to graphic productions. (LG 2) 

7. Create artifacts that communicate specific ideas and concepts by selecting and effectively incorporating appropriate design elements. (LG 3) 

8. Assess artifacts created by others. (LG 4)    

Learning Goals

The abbreviations in parentheses represent Learning Goals which have been identified for this course and program of study:

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